How can public affairs teams remain capable of taking action in an environment that changes daily?
Political decisions today are made in real time. Legislative initiatives are accelerating, new regulations are introduced on a near-weekly basis, and in parallel, stakeholder networks are becoming more complex, societal expectations more demanding, and public discourse is shifting increasingly into digital spaces.
For public affairs professionals, this means responding faster, prioritizing more precisely, and acting with greater strategic foresight. But how effectively is this being achieved in practice? Which digital tools are truly being used? And how is the very role and identity of political communication evolving amid increasing digitalization, information overload, and geopolitical uncertrainty?
The Public Affairs Report 2025 seeks to answer these questions. It draws on an extensive survey of 192 professionals from companies, associations, and NGOs across Germany, Austria, Switzerland, France, Belgium, and the Netherlands.
This report offers strategic orientation at a time of profound political transformation. We invite you to explore the realities of those who are shaping political communication today – and who must provide direction in the uncertainty of tomorrow.
A First Glimpse: What the Public Affairs Report 2025 Reveals
How much potential does artificial intelligence hold for political communication?
The latest findings on the use of artificial intelligence (AI) in information selection present a clear picture: around 72% of respondents support the use of AI technologies to help identify and prioritize relevant political information.
Whether it is filtering legislative texts, analyzing political narratives, or prioritizing complex topics – the potential of AI in public affairs is widely acknowledged.
And yet, despite this openness, only a fraction of respondents currently use such technologies in practice.
Why is there such a significant gap between intention and implementation? And what does this mean for the future of political communication?
We explore these and other key questions in the Public Affairs Report 2025 – designed for those who are ready to think strategically about what lies ahead.
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Public Affairs Report 2025